What is Branding for the Built Environment®?
As the studio who literally trademarked Branding for the Built Environment®, let us break down exactly what it means.
The Value of Brand and Place
Space has the brilliant ability to engage, encourage, and excite. It serves as a vehicle for moments, motivations, and momentum; it offers the value of safety, shelter, and well-being. Spaces tell stories and evoke emotion regardless of the intention that goes into them. Branded spaces, digital and physical, are a disciplined approach to connecting people and product to anchor ‘reason to believe’ and enliven ‘reason to return’.
THE GREENHOUSE @ 10900 PLAZA
A workplace grown from intention
Done well and kept alive, branded spaces provide continuous value to end-users, but there is no formula. Crafting brand experiences takes intention and a disciplined lens for connecting the intangible.
Branding for the Built Environment® is our signature methodology and attentive, iterative flow for bringing identity, experience, and meaning to life through spatial connections. Applied to endless verticals, from workplace to mixed-use, residential communities to retail centers, restaurants to soulful small town business, thinking about how your brand shows up out loud for people to enjoy, learn from, and continuously engage with is crucial to brand stewardship.
What it Includes
An intentional commitment to considering every detail as an opportunity to align, from custom signage programs and wayfinding approaches, to responsive interior programs, finishes, fixtures and finishing details, Branding for the Built Environment® is 100% about designing for feel and owning a consistent lens on brand for design and capital decision making.
When planning for Branding for the Built Environment®, consider trades alignment and formed consistency in:
Interior Programming
Finish, Furnishings and Finishing Details Consistency
Signage and User-Centered Wayfinding
Sensory Signals: attention to tailored scent, sound, textures, taste, and expressive, story-rich visuals
1150 Iron point
Reinvention on point
UPTOWN ATLANTA
Clarifying a development brand built to connect
The Beauty of Continuous Iteration
Branding for the Built Environment® is our spoken language. It’s how we think, connect, and operate in this fast-paced, Always On, Let’s Connect® world. Our superpower is in our shared ability to see space wildly differently and, equally important, our agility to navigate its implementation with vision, drive, and a heart for the detail work.
The ‘how’ always starts with a strategic why and clarified discovery.
