Variant Brewing Co.

Roswell, Georgia

Variant Brewing Co. is a craft brewery located in historic Downtown Roswell. During the brewery’s construction, New Kent Capital selected Nimble. to lead brand development for their newest venture. With a focus on concocting a palette for quality and variety, Nimble. worked to develop an embraceable brand for the brewery’s eager Roswell neighbors.

With a vision to create a beer for every palette, we crafted the visual and written tone of this new-to-market concept, designing a differentiating identity to set the brewery apart. Extending the brand across digital and physical applications, we designed a new website, labels, tap handles, glassware, t-shirts and more, weaving in a customized brand experience throughout all touchpoints.


Team Credits


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Scope Inclusion

Brand Development – Brand Positioning, Brand Messaging, Visual Identity Development

Brand Tangibles – incl. tap handles, keg collars, brewery merchandise, glassware, can design, and swag items

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