Variant Brewing Co.
Variant Brewing Co. is a craft brewery located in historic Downtown Roswell. During the brewery’s construction, New Kent Capital selected Nimble. to lead brand development for their newest venture. With a focus on concocting a palette for quality and variety, Nimble. worked to develop an embraceable brand for the brewery’s eager Roswell neighbors.
With a vision to create a beer for every palette, we crafted the visual and written tone of this new-to-market concept, designing a differentiating identity to set the brewery apart. Extending the brand across digital and physical applications, we designed a new website, labels, tap handles, glassware, t-shirts and more, weaving in a customized brand experience throughout all touchpoints.