So, What Exactly is Branding for the Built Environment™?
Our core purpose — educating, leading and impacting the intersection of where brand meets place. A mastery of design thinking, brand strategy and design focus we’ve coined, Branding for the Built Environment™.
At Nimble., we believe a brand exists at the intersection of what you say about yourself, how you act, what you sell and what people think of you. A brand is so much more than a set of visuals. It’s a reputation propelled by human emotion and experience with the power to shape an authentic place that tells an original story. With this definition of brand in mind, we view Branding for the Built Environment™ as the opportunity to create a place that delivers an experience parallel to the culture, pace and values of its people.
Since our founding four years ago, we wrote down a list of three core values that would ultimately anchor every decision we made as a growing start-up and continue to make as a scaling studio. These values – to be passionate about our product, meticulous about our craft and wholly dedicated to remaining a strategic right hand (to our clients and one another) – have truly pushed us through the trials of being a young studio in a thriving market (juxtaposed against our Founder’s start in the CRE industry during the height of the recession).
They’ve also led us to anchor our purpose — a purpose that drives us to think bigger, push harder and continuously reset the industry benchmark. Purpose is a powerful motivator — it’s also a key differentiator.
So, how does Branding for the Built Environment™ impact?
It’s a unique methodology that continuously produces value-add impact for our clients and their portfolios.
01. It Textures A Brand Experience—
02. It Changes Perception and Sets a New Standard—
03. It Improves the User Journey—
This is the first edition of our series, Nimble. on Record. Thank you for reading!
Interested in learning more about Branding for the Built Environment™ and how it can influence perception and awareness of your next project? We’d love to hear from you.
For questions or to add to the conversation, contact Candice Riley Campbell, firstname.lastname@example.org | 404.445.3400.