Parkway One & Two

Marietta, Georgia

Parkway Center ascends 12 stories above I-75 at the 120-loop interchange in Marietta, Georgia. With large availabilities coming online, The Simpson Organization partnered with Nimble. to reimagine its user experience across active marketing efforts and holistic on-site signage and wayfinding extensions.

Focused on connecting the Parkway towers to form one united campus, the resolved visual identity system features an icon that combines two units to form one cohesive gradient. Campaign messaging follows suit, defining a workplace destination inspired by togetherness, connected by opportunity and defined by community. Our marketing campaign spanned web, digital, and experiential.

 

Team Credits

Owner
The Simpson Organization


Leasing and Property Management
Bridge Commercial Real Estate

 
 
Parkway One & Two Logo on Blue Background
Parkway One and Parkway Two Logos
Parkway Inspired by Unity Graphic
Parkway Icons: Food Truck, Big Chicken, Marietta Square, and the Battery

Exterior Signage + Wayfinding

Parkway Exterior Signage and Wayfinding with cars passing

Scope Inclusion

Brand Development – Visual Identity Development, Campaign Messaging Development

Collateral Materials, E-Blast Campaigns, Bisnow Advertisements, Marketing Boards

Web Design

Signage Design and Wayfinding Consulting


View Our Services →