Maria Royal
Senior Collaborating Brand Strategist
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As a Senior Collaborating Brand Strategist, Maria selectively partners with Nimble. as a proven connector and skilled consultant. She leads clients through consultative naming, messaging and marketing engagements that deliver measurable value.

Maria Royal is an accomplished brand strategy professional known for her ability to activate people and purpose to drive transformation. With a decade of experience, she brings extensive expertise in brand strategy, naming, storytelling, and marketing to local, national, and international clients alike. Maria’s approach to creative problem solving dovetails with her design thinking mindset. She guides teams through transformative strategies that impact brand, business, culture, people and narrative.

Before launching her independent consultancy in 2023, Maria served five years at Nimble. as Brand Strategy Director, helping CRE, hospitality and entrepreneurial clients tap brand potential, hone personality and understand the role of brand in the marketplace. Outside her years at Nimble. Maria’s expertise spans global humanitarian organizations, Fortune 500 corporations, national foundations, non-profit cultural institutions and start-ups.

Maria is a University of Georgia Grady and Terry College of Business alum with a Bachelor of Arts in Journalism: Advertising, Music Business Certificate and Cultural Anthropology Minor. She is a former steering committee member of the Arthur Blank Foundation Non-Profit Arts Marketing Roundtable and a two-year AIGA Rise Up Mentor.