Unison Elliott Bay
Connecting a flexible campus brand on Seattle’s waterfront
Unison is a three-building office destination located on Elliott Bay’s waterfront with views of the Puget Sound and Olympic Mountains. Undergoing revitalization directed by The RMR Group, Nimble. is thrilled to have led discovery, naming, brand development, a launch to market campaign design—inclusive of digital collateral and an interactive website, and signage and wayfinding design to accentuate a reenergized on-site experience tailored to Unison’s next generation of life science and tech-driven companies.
Industry
Office/Life Science
Client
The RMR Group
Role
Brand Partner
Market
Seattle, WA
Unified Innovation
The name “Unison” conveys a connected, campus-like environment paired with a story of mutual forward momentum. The fluid, organic shapes in the icon represent the three buildings coming together with shared amenities and direct connection to the bay. As a whole, the brand strikes a balance between the concepts of wellness and energy through the introduction of watercolor accents, illustrative details that feel light and refreshing, organic shapes, and energetic expressions of pattern.
