Piedmont Realty Trust™
Positioning a hospitality-driven real estate investment company
Piedmont Realty Trust™ is a fully integrated, self-managed real estate investment company focused on delivering exceptional work environments. Driven by a passion for progress and the power of service rooted in the art of PLACEmaking, Piedmont is ever-redefining the standard of office experience with a steady lens on hospitality-level service, intentionally curated spaces, and community-centric experience. At a pivotal point of growth and repositioning, Piedmont came to Nimble. ready to distinguish its brand voice, reimagine its visual identity, and amplify its PLACEmaking approach through a story-driven, visually-telling website experience.
Industry
Workplace
Client
Piedmont Realty Trust™
Role
Brand Partner
Amplifying the transformative power of PLACE
Piedmont’s foundational brand positioning spotlights purpose-forward messaging to inspire internal audiences and intentional storytelling to cultivate external trust. Through an adaptive design process, we resolved and defined a versatile identity system inspired by the connection and experience deeply felt within each Piedmont PLACE. The system includes a complementary set of formal, external facing logomarks and custom-crafted ‘signatures’ for internal and property-level applications, anchored by a color palette conveying warmth and hospitality.
We next advanced a range of connected brand marketing tools, from everyday stationery to specialty video and customized presentation decks. The capstone of the Piedmont brand is its corporate website, an immersive digital experience, punctuated by connective story and feature photography, that proudly presents PLACEmaking and its tangible impact.
An ‘All Staff’ Cheers
Piedmont unveiled its new brand at its annual ‘all staff’ retreat to a warm embrace and genuine enthusiasm for its adoption. Nimble. is honored to serve as brand partner and extends a respective and animated ‘cheers’ to the entire Piedmont team for its thoughtful collaboration and commitment to this strategic rebrand process.
