Stockyards
A mixed-use destination adapted for next generation
With its 926 Brady capstone building at the corner of Brady Avenue and Marietta Street underway, Clarion Partners originally engaged Nimble. to consult on the design of a district-wide signage plan for its Stockyards adaptive-reuse development, with the goal of improving wayfinding for daily users and first-time guests traveling by foot across the five-building campus.
Additionally, Nimble. spearheaded the design development and marketing implementation of Stockyards' campus website, along with 926 Brady's launch-to-market campaign.
Industry
Adaptive Reuse
Client
Clarion/Westbridge
Role
Brand Partner
Market
Atlanta, GA
Weaving history into brand story
The copywriting, design, and custom illustrations showcased on the community-facing website celebrate the history-rich Stockyards district and energy of the West Midtown neighborhood, while the site itself acts as a home base for tenants and practical guide for visitors. To clarify placemaking and distinguish pedestrian and vehicular wayfinding, we strategized a complete campus signage and wayfinding plan, beginning with exteriors and continuing into shared garage interiors. With integration into Stockyards’ existing environment top of mind, we leaned into raw and natural materials and production techniques, including hand stenciling, for signage and wayfinding.
