MurphyMeyers
Delivering workplace design for more
MurphyMeyers is an Atlanta-based full-service interior design firm that simplifies process and amplifies service. Launched by industry veterans and career-long fellows Lindsay Murphy and Jeanette Meyers, this founding duo has steadily tested their human approach to design, digging deep to unearth their clients’ true needs and craft a right-fit process destined to make space for more. With organic, patient growth and a compelling portfolio of places and spaces to share, MurphyMeyers came to Nimble. to distinguish its brand voice, clarify its brand message and promote its undeniable reasons to believe for the loyal base of landlords, start-ups and workplace enthusiasts it serves through print, digital and social channels.
Industry
Interior Design
Client
MurphyMeyers
Role
Brand Partner
Pragmatism and Creativity at work
Beginning with a deep-dive discovery, we identified the who, what, where and why behind MurphyMeyers’ success to-date and its strategy for continued brand success, while clarifying elements of its original identity that required clever reimagining. Through foundational brand positioning, we resolved key messages and a tagline call-to-action that speaks directly to the pragmatic meets creative edge MurphyMeyers promises to its clients. Refinements to identity solved for delivering a connective pattern and range of expressive color and type pairings that undulate from controlled to unexpected, consciously catered to application and audience.
The MurphyMeyers brand shines brightest on its expanded website, a banner capstone of visual impact and demonstrated purpose that educates, empowers and encourages portfolio discovery and reassured reason to invest.
