Envision Cold
Unleashing a new cold chain disruptor
Envision Cold, a new-to-market cold storage company, came to Nimble. with delightful ambition and the need for a multi-disciplinary creative team to organize, pilot and launch their distinct brand vision. A match made in creative collaboration, Nimble. was proud to lead the Envision Cold team through discovery, brand development and public launch-to-market.
Industry
Cold Storage
Client
Envision Cold
Role
Brand Partner
Discover a Smarter Way
Building upon foundational discovery and an in-depth messaging workshop where we identified the who, what, where and why behind their new venture, we developed a foundational brand positioning and visual identity that highlights their innovative approach. A versatile icon that inspired by the movement of the cold chain itself leads the visual system, while a tagline call-to-action encourages audiences to discover a smarter way. Empowered by our positioning, we next designed and developed a scaleable website experience complete with right-fit moments for animated narrative to visually connect story.
Envision Cold is in growth mode, expanding fast into new geographies, partnerships and service lines. Nimble. remains invested and at the ready to support their team and their living brand through small steps and big leaps.
