Heights Union

Heights District, Tampa

With an extremely tight timeline, longterm client TPA Group (along with SoHo Capital) partnered with Nimble. to consult on a new Tampa development, Heights Union. With the goal communicating a first-in-two decades opportunity to join the Tampa CRE community, we began our process with brand development. Our objective – to create a memorable brand platform to announce the 160K SF office opportunity and living tour materials that could easily adapt with architectural progress.

Drawing inspiration from the projects' raw character, we crafted an iconic H mark and selected a vibrant oxidized turquoise color that tied into the surrounding area’s industrial roots. Currently, we’re finalizing planned site signage and environmental brand extensions – connecting brand to place and proactively addressing wayfinding.

 

Team Credits

Developers
TPA GROUP + SOHO CAPITAL

Architect
ALFONSO ARCHITECTS

Leasing Team
CUSHMAN & WAKEFIELD


 
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*all architectural renders credited to Alfonso Architects

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 A Few Kind Words

“No matter the project [scale or location], our continued partnership with Nimble. has allowed our team at TPA Group to take buildings with an existing, sometimes negative perception in the market and rebrand / relaunch in a way that gives our audiences a fresh perspective — taking a building that people recognize but don't even have on their tour list to one that undoubtably merits a ‘first look’. For us, Branding For The Built Environment™ absolutely sets a new standard — whether it’s physical signage or virtual reality (or both).”

— Crawford Arnold, TPA Group

 
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Scope Inclusion

Brand Development

Collateral Design

Signage Design and Wayfinding Consulting

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