Envision Cold, a new-to-market cold storage company, came to Nimble. with delightful ambition and the need for a multi-disciplinary creative team to organize, pilot and launch their distinct brand vision.

A match made in creative collaboration, Nimble. was proud to lead the Envision Cold team through discovery, brand development and public launch-to-market.

Envision Cold’s founding team gathered with us for an in-depth messaging workshop, where we identified the who, what, where and why behind their new venture.

After further discovery and conversation surrounding audience and competitive landscape, we approached visual identity development, defining a versatile icon that conveys fluidity and mobility, inspired by the movement of the cold chain itself. Highlighted by its saturated color profile and custom sans-serif typeface, the Envision Cold identity system signals a brighter positioning in the cold chain industry.

Envision Cold’s foundational brand positioning highlights their innovative approach in a tone that balances credibility with personalized warmth. A tagline call-to-action encourages audiences to discover a smarter way with the forward-thinking cold storage operator and developer.

Activating our strategy and design teams, we next wrote, designed and developed a living web experience that invites users to learn about Envision Cold’s living platform and service approach.

The result: a scaleable site experience that orients, educates and encourages users to connect and discover.

Through guided research and continued conversation with the Envision Cold team, we at Nimble. successfully immersed ourselves into the world and critical role of cold storage.

As we walked the client team through our brand and web development processes, we identified opportunities for user education and terminology breakdown. Empowered by our positioning to discover a smarter way, we determined right-fit moments for animated narrative to connect story visually.

From business cards to one-of-a-kind Launch Day brews, we continue to bring Envision Cold’s brand to life in functional and unexpected ways.

Envision Cold is in growth mode, expanding fast into new geographies, partnerships and service lines. Nimble. remains invested and at the ready to support their team and their living brand through small steps and big leaps.

Services

Discovery and Competitive Analysis

Brand Positioning and Messaging Development

Visual Identity Development

Tangible Brand Extensions

Web Design and Development

Team Credits

Client
Envision Cold

Industry

Cold Storage