Bowers Park

Franklin, Tennessee

Long-term client KBS approached Nimble. to develop a fresh brand and amenity offering for a recently acquired two-building office campus in Franklin’s Cool Springs corridor. Through a dynamic naming evolution, the formerly titled Eight & Nine Corporate Centre became Bowers Park. Celebrating the ideals of unity and nature, Bowers is a fitting descriptor for this two building campus connected by a reimagined grove-lined green space.

The resolved identity system consists of several marks, an earthy neutral palette, signature Bowers green, and a flexible pattern to help it stand out in a slew of similar office product. Across the construction cycle, we launched a targeted email marketing campaign to introduce the amenity experience to come. In collaboration with ASD | SKY, we designed the programming of a new amenity hub. From a coffee station with cold brew on tap to comfortable seating areas and private meeting spaces. Adjacent to the fitness studio and CORE-designed outdoor green space (debuting soon), the hub provides every opportunity to retreat and revel in third place.

 

Team Credits

Owner
KBS REALTY ADVISORS

Leasing, Property Management, and Construction Management
CBRE

In collaboration with
ASD|SKY

Landscape Architect
CORE

Photography by
APG Photography


 
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Exterior Signage + Wayfinding

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Interiors Consulting

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Scope Inclusion

Brand Development – Project Naming, Visual Identity Development, Campaign Messaging Development

Collateral Design

Interiors Consulting

Signage Design and Wayfinding Consulting

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