Long-term client KBS approached Nimble. to develop a fresh brand and amenity offering for a recently acquired two-building office campus in Franklin’s Cool Springs corridor. Through a dynamic naming evolution, the formerly titled Eight & Nine Corporate Centre became Bowers Park. Celebrating the ideals of unity and nature, Bowers is a fitting descriptor for this two building campus connected by a reimagined grove-lined green space.
The resolved identity system consists of several marks, an earthy neutral palette, signature Bowers green, and a flexible pattern to help it stand out in a slew of similar office product. Across the construction cycle, we launched a targeted email marketing campaign to introduce the amenity experience to come. In collaboration with ASD | SKY, we designed the programming of a new amenity hub. From a coffee station with cold brew on tap to comfortable seating areas and private meeting spaces. Adjacent to the fitness studio and CORE-designed outdoor green space (debuting soon), the hub provides every opportunity to retreat and revel in third place.