251 Armour
Atlanta, Georgia
251 Armour is a 40,000 SF creative office opportunity built within the historic walls of a former Atlanta tortilla factory with a character and story all its own. Anticipating the arrival of ATL’s planned Northeast BeltLine extension at its doorstep, when Preferred Office Properties engaged Nimble. to lead brand development and marketing for this unique opportunity, we were thrilled to bring Armour Yard’s newest addition to life.
With thorough site visits and key stakeholder interviews behind us, we shaped a sub brand identity for 251 that holds true to the district’s spirit with a new story to help sell its unique vision. Reinvigorating the district’s digital presence, we redesigned the Armour Yards website at wide, swapping renderings for new photography in order to demonstrate the energy, liveliness and quality on-site offerings. Crafting custom tour materials and e-blasts specific to 251, we brought the new story to life through active marketing to bolster leasing activity. Last but not least, we designed and produced a custom, modular marketing center to bring the brand and vision to life in the space itself and across future vacancies.
Team Credits
Owner, Property Management
Preferred Office Properties
Leasing Team
JLL
Architect
Square Feet Studio
Extended Website Design
Visit ArmourYards.com
Marketing Materials
Tour Experience
