5600 Glenridge

Sandy Springs, Georgia

Long-term client CP Group invited Nimble. to lead brand development and a parallel digital and spatial marketing campaign for 5600 Glenridge. With transformative renovations progressing, our goal was to position the full building as a stand-out headquarters opportunity in ITP Sandy Springs.

We approached brand development swiftly, aligning to CP Group’s corporate palette while building out a system intended for immediate marketing center application. Drawing inspiration from the building’s two wings, we emphasized connectivity through custom numerics and intertwining zeros. Focused on differentiating 5600 from the many “Glenridge”-named workplaces down the street, we highlighted key differentiators in tandem with CP’s plans for an elevated on-site experience. Extending the brand into a modular marketing center design, we broke up the story into bite sized pieces intended to move prospective users throughout the top floor. Custom digital and printed tour collateral design concluded 5600’s strong launch to market.