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Every strong identity begins with story.

The visual identity system for the 2019 International Women’s Day Luncheon & Summit was inspired by diversity, strength and grit. Three aligning characteristics that define the makeup of power women – past, present and future.


Overarching Meaning
We wanted the typemark to be strong yet edgy and unexpected, and for the color palette to relate well to the parent campaign, while making it our own. We’ve added additional colors (besides the signature purple, dark gray, and light gray) inspired –and in unison– with colors of international flags, and will plan to use these equally across event marketing collateral.

Pattern Play
There is great symbolism in the build of the pattern elements as well – these are inspired by the geometry of international flags and contain abstract reference to the acronym ‘IWD’ – making this pattern ownable and conversational.

Speaking of Type
For type, we leaned into a strong and complimenting serif, bold yet serious (as-is the story and meaning of IWD’s underlying mission).


Want to chat more about this identity system? Email us!

 
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Visual Identity Overview

Click the image to access the Visual Identity Overview, containing specifics on marks, color, type, and pattern.

Download Original pdf.

Download Logomark Files

 

Brand Video Shorts

These videos were created for share on social channels. We kindly ask that you tag us @nimbledesignco when sharing so we can see where this asset travels.

Helpful tip: Make sure to include proper hashtags when promoting across all channels: #IWD2019, #BalanceforBetter.

Download Original Video Files Here

Long-Form Video | 25 secs.

Short-Form Video | Under 20 secs.

Social Graphic Shares

Click any of the below images to access the sharable downloads folder.
Make sure to include proper hashtags when promoting across all channels: #IWD2019, #BalanceforBetter.


Approved Social Share Caption Copy 

For Corporate Partners:

We’re thrilled announce our partnership with Atlanta’s International Women’s Day Luncheon & Summit! On Fri, March 8, join this powerful cohort of female leaders, entrepreneurs and influencers at Atlanta International School for a daylong program of solutions-focused workshops supporting a gender-balanced world. For tix + more info: https://bit.ly/2SOogtk #iwd2019 #balanceforbetter.

For Individuals (promoting the event on personal networks):

What are you doing to celebrate #iwd2019? On Fri, March 8, join a powerful cohort of female leaders, entrepreneurs and influencers for International Women’s Day Luncheon & Summit, a daylong program of solutions-focused workshops supporting a gender-balanced world right here in ATL! For tix + more info: https://bit.ly/2SOogtk #iwd2019 balanceforbetter.

 
 

✌Back to Work

It’s been our pleasure building the visual identity system for this event, but we’re just getting started. Next, we’ll be defining the visual standards for all event ‘tangibles’ to be held and remembered on event day. Stay tuned for more there and in the meantime – Questions? Contact us.

👌👊

 
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