Nimble. was proud to play a small part in the brand building for Coda Tech Square, tasked with crafting the brand voice and key messaging on behalf of the project.
A first-of-its-kind Class T office environment, Coda is specially scripted to orchestrate and facilitate interactions between start-ups, Fortune 500 companies, university faculty, researchers and the student community. Actively in development, Coda is set to debut in 2019.
We approached this scope with an open mind and eagerness to dig into Atlanta's growing tech ecosystem. Building a brand voice to describe Coda in a way that was both provoking and highly essential was a critical measure of success for our involvement.
To get into the minds of our target audience and understand why Atlanta and Tech were essential to their story - we interviewed them. Ten stakeholders - spanning start-ups, mid-size companies, enterprise firms, and the surrounding Tech Square community.
Impromptu collaboration is a key driver to technological innovation.
Tech Square is desirable above suburban markets for its walkability, access to talent / thoroughfares, and irrefutable energy.